Sony BBC Earth launches 'Make every moment meaningful' campaign to celebrate 5 years of launch
As a part of the campaign, the channel launched a user-generated contest titled #5YearsOfLife on Instagram giving people a chance to share how they have added meaning to someone's life via reels using the brand audio
Sony BBC Earth has launched a 360-degree campaign titled ‘Make every moment meaningful’ and a wide range of activities under it to celebrate the completion of its 5-year milestone.
Since its launch in 2017, Sony BBC Earth has paved way for content in the factual entertainment category.
As a part of the campaign, the channel launched a user-generated contest titled #5YearsOfLife on Instagram giving people a chance to share how they have added meaning to someone’s life via reels using the brand audio.
Taking the excitement, a notch higher, an innovative Instagram filter was for an immersive experience. Built using augmented reality, the filter works when users point their camera towards the Sony BBC Earth logo (on-air, web, print, and outdoor) and their screens come alive with animated animal figures. The channel also introduced a property ‘5 Years 5 Mega Shows’ giving viewers a chance to vote for their favourite movies. The property will air every Saturday at 8 pm, March 12 onwards.
Sony BBC Earth is home to titles such as Planet Earth, Dynasties, Blue Planet 2, Serengeti, and many more iconic series. It has a diverse content library with genres ranging from Nature and Wildlife, Science, Adventure and Exploration, Engineering and Manufacturing, Fishing, People and culture, Health and Fitness, India and Space, making the brand relatable for everyone.
The brand has also created multiple platforms that engage with nature lovers and quench their thirst to know more. Their school-connect program ‘Feel alive hours’ fuels curiosity and passion about the planet via educational sessions and ‘Young Earth Champions’ encourages students to share their innovative ideas for sustainable living. Earth Champions recognises people doing exceptional work in the field of sustainability and brings forth their stories to inspire others.
Tushar Shah, Chief Marketing Officer and Business Head – English Cluster and Sony AATH, Sony Pictures Networks, said, “Guided by our consumer understanding and insights, we wanted to create a brand which when coupled with our core values would be a breakthrough in the factual entertainment space. As we complete five years of Sony BBC Earth, we are happy to see our vision come to life. With the strengths of both its partners, including top-notch content, esteemed brand equity, and distribution genius, the channel has always added meaning to the life of its viewers. We hope to continue entertaining the audiences and add meaning to every moment they spend with us.”
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