Sideways gets dry fruits company Happilo's creative mandate

Sideways has won the creative mandate for the dry fruits brand Happilo. Sideways will be conceptualising brand films for Happilo to bring alive what the brand stands for and why they should pick Happilo over the rest.

Sideways mandate is to establish that Happilo is the only brand that provides the healthiest premium quality dry fruits through creative campaigns.

Happilo was founded in the year 2016 by Vikas D Nahar, a Bangalore-based startup, which has grown 4X in the covid times. It sources its products directly from farms across the globe and processes them at a state of art automated facility in Bangalore.

Abhijit Avasthi, Co-Founder, Sideways, said, “Happilo Dry Fruits are the perfect snack – they are super tasty and super healthy. Brand Happilo comes to mind when we think of the category. Happilo wants to be that brand that is synonymous with to dry fruits category in the years to come. We look forward to creating some fun and endearing work to build Brand Happilo during this IPL season.”

Vikas Nahar, Founder and CEO, Happilo, commented, “ Happilo has already made its mark as the largest Dry fruit brand in the country. Now we want to take the brand across the globe. Abhijit from Sideways is one of the top creative minds in the country and he has created many prominent brands in the past two decades. We believe the association with Sideways will create disruption and build tremendous brand equity.”

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