RCB announces its entry into Metaverse; launches plant-based meat 'RCB Uncut', mocktail premixes 'Dash of RCB' and online fitness product 'Hustle by RCB'

Royal Challengers Bangalore has announced a slew of new launches across its business verticals ahead of the upcoming IPL 2022.

RCB unveiled its ‘2022 Season Team Kit’ and ‘Athleisure Collection.’ With this RCB gets into the second year of partnership with Puma. The company said that the design inspiration for the athleisure collections is inspired by “cosmic space”, bringing forth the energy of galaxies, mirroring the relentless energy of the RCB team. The latest RCB team kit represents RCB’s passion and fervour for the sport. This year the iconic red is reinvented with a seamless fusion of deep blue, creating the foundation for a dynamic and contemporary new livery makeover. At the intersection of the tones lies a stylised lion, slivered, and subtly layered, symbolising the team’s inner resolve of being bold. Metallic gold accents bring alive a feeling of lustre and vibrancy. 

RCB is a lifestyle brand that has always believed in the importance of fitness even on the field of play.  RCB announced ‘Hustle by RCB’, a subscription-based live and on-demand fitness solution product, centred around the three core pillars of technology, community building and gamification.

Hustle is a product that offers live group workouts, personal training, DIY workout programmes, AI-based and personalised diet plans by expert nutritionists for a holistic fitness and wellness journey. Hustle by RCB has RCB players as fitness trainers, certified fitness trainers and celebrity fitness trainers. Pre-registrations for the product are now open.

RCB has also announced the launch of plant-based meat with ‘RCB Uncut’. The company said, “The brand stands for all right causes concerning the environment and keeping it green with individual sustainable efforts. This venture contributes to the same philosophy.”

RCB also launched an exclusive range of mocktail premixes ‘Dash of RCB’. Both these products are part of the RCB Bar & Café menu and will soon be available in retail.

RCB announced its venture into the world of the metaverse. RCB is collaborating with a partner to develop a digital-first civilisation centred around cricket.

Rajesh Menon, Vice-President and Head, RCB, said, “Our performance ambition is to be the best performing, most trusted and respected T20 franchise. Our endeavour is to make RCB a truly global lifestyle brand. This expansion in our business portfolio is the right step in the futuristic vision with the launch of Hustle by RCB, a live & on-demand online fitness product, NFT, plant-based meat and the team kit, athleisure and many more. We are very excited to unfold the future of the RCB brand world.”

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