PVR launches 'PVRRR' NFTs as part of its association with the movie RRR

PVR, the theatrical exhibitor, has announced that Indian cine-goers will have the opportunity to win Movie NFTs. In an association with DVV Entertainment, the producers of ‘RRR’, one of the most anticipated movies in recent years, PVR will gratify the winners of a contest on PVR and SPI Digital channels to own exclusive digital collectibles of the movie.

Through this initiative, PVR has become one of the first theatrical exhibitor in India to promote a movie through Movie NFTs. 

Customers will need to buy tickets of ‘RRR’ on PVR/SPI app or website to get a chance to win PVRRR NFTs. 

Winners stand a chance to win six prized NFTs of ‘RRR’ that they can cherish in their lives as long-term memories. The contest would be live for a brief period between March 20-25 2022. PVR will select 300 winning entries on March 31 and assign NFTs to each winner (mobile and email).

Contest winners will be sent a message and email notifying them of winning PVRRR NFT with guidelines to collect the NFT as their prize.

Sanjeev Kumar Bijli, Joint Managing Director, PVR, said, “PVR is a brand that believes in bringing unique and innovative movie experience to its patrons. Our patrons have been calling for PVR to get into the world of NFTs and we couldn’t imagine a more perfect way to start doing so than with Mr SS Rajamouli’s RRR. We are delighted that DVV Entertainment has joined us in this new way of outreach, targeting a new generation of movie lovers. We are delighted to partner with RRR in this never-heard-before movie association”.

This is an exclusive partnership between PVR and the producers, wherein PVR has decided to reimagine its brand identity and logo for ‘RRR’ during the period of movie promotion. This includes rebranding of 50+ properties, digital assets being rebranded to PVRRR, creation of co-branded creatives around the film across multiple media, teaser, trailer, making video of the film playouts, celebrity bytes screening across all cinemas and screens of PVR, and some selected PVR Cinemas becoming the hub for promotion of the film.

Rajamouli added, “PVRRR tried to break the norm and go beyond a regular association and now with PVRRR NFTs we are taking it a step forward as this will allow die-hard fans of RRR access to iconic digital collectibles of the movie and provide them an exclusive social experience to engage with the film digitally. The winners of the contest will immortalise their movie viewing experience of RRR to own a timeless and unique digital art created on the movie. The unprecedented PVRRR NFT is truly a movie-goers gift like nothing we’ve ever offered before”.

Praphul Chandra, Founder and CEO KoineArth ngageN, said, "We are proud to partner with PVR to bring NFTs to the Indian movie industry at scale. With this partnership, we seek to offer a one-stop solution to both production houses and fans to extend the movie experience to include digital collectibles, golden tickets and access to premium content."

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