OnePlus has introduced the “Stay Connected. Stay Smarter” campaign featuring the celebrity couple and OnePlus TV category brand ambassadors, Shahid Kapoor and Mira Kapoor, showcasing their newly launched smart TVs - OnePlus TV Y1S and OnePlus TV Y1S Edge.
The campaign highlights how the OnePlus TVs deliver a premium and more accessible connected ecosystem experience while embodying a wholesome, humorous vibe that Shahid and Mira Kapoor are sharing with each other. The campaign film also focuses on the smart capabilities and innovative technology of OnePlus Y1S TVs urging users to make smarter choices and enjoy a holistic smart home experience.
The campaign opens with Shahid Kapoor thrilled to have quality ‘me-time' with his new OnePlus TV powered by Android 11.0 and set to offer incredible smart TV performance.
The teaser of the campaign was launched on Friday, March 11, 2022, which was also shared by Mira and Shahid Kapoor. It garnered a reach of over four million on Instagram with over two million views.
The TVC campaign went live on March 14, 2022, across YouTube, YouTube, social media, TV (OTT), as well as cinemas.
Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India, shared, "We are delighted to bring the all-new campaign film in continuation with our partnership with Shahid and Mira for OnePlus Smart TV category. As a consumer-centric brand, we are constantly striving to deliver a seamless connected ecosystem experience, offering the best of smart TV technology to our users at more accessible price points. Shahid and Mira’s zeal in the campaign film perfectly matches our OnePlus community’s youthful spirit and passion for superior smart technology and we are confident that our community will enjoy this wholesome campaign film".
Ishita Grover, Head of Marketing Communication and Government Relations, OnePlus India, shared, “We are happy to be associated with Shahid Kapoor and Mira Kapoor yet again for our new OnePlus TV “Stay Connected. Stay Smarter” campaign film. With this campaign, our objective is to highlight the truly seamless, smarter connectivity experience that OnePlus TVs can provide with multiple devices at the same time. The newly launched OnePlus TV Y1S and Y1S Edge are an extension of our popular OnePlus TV Y Series which played a crucial role in driving our phenomenal success in the India smart TV segment. The new campaign film effectively highlights the effortless smart connectivity, power-packed Android 11.0, and other smart features that offer truly seamless smart home entertainment experiences to our users. We are positive that this collaboration will be well-received by our consumers in India and help us further deepen our bond with them.”
OnePlus has emerged among the top five smart TV brands in India in the year 2021 with over 300% YoY growth as per the Counterpoint Research report.