Mobile Premier League (MPL), the mobile esports and skill gaming platforms, has announced a 360-degree campaign ahead of the start of the Great Indian Gaming League (GIGL), which begins March 24, 2022.
As per the platform, this is the country’s largest multi-sport online mobile gaming tournament with a total value of Rs 2,000 crore.
As part of this campaign, MPL will release a series of films on mediums like TV and digital along with print ads, across different cities in the country. The films feature a human brain as the protagonist, with the central idea that anyone with a brain or ‘Akal’ (intellect) can create a fantasy team on MPL and win big with their knowledge of Cricket.
The platform said, GIGL will see 7 million players across different categories of digital skill games such as fantasy cricket, casual games, and esports, clocking more than 150 lakh hours of gameplay over the two-month tournament period which ends on May 29, 2022.
GIGL will also feature new and interesting formats that will allow team play.
GIGL is expected to see 3.5 million winners across multiple games. MPL, which has 70 games across a wide variety of categories, could potentially create thousands of winners between Rs 1 lakh and 1 crore prize range during this league.
Namratha Swamy, Country Head - India, Mobile Premier League (MPL), said, "As the largest multi-game mobile gaming tournament, GIGL will provide access to mobile esports to a vast and diverse group of gamers across the country in line with our vision to democratise esports. We are confident that the tournament will see millions of players participating from across the country. Our league is poised to create the largest number of winners for the first time in a mobile gaming tournament in India. We are also hopeful that this tournament will encourage many first-time gamers to take part in esports competitions.”
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