M/Six is now 'mSix & Partners', introduces new positioning 'Further, faster'

M/Six, the global media agency, a joint venture between The&Partnership and WPP has got a fresh identity - 'mSix & Partners'. The name change reflects the dual ownership structure and belief in 'true partnership' with its people, clients and sister agencies.

The brand refresh also includes a new agency positioning – 'Further, faster', aimed at tying together all its capabilities across media and commerce, measurement and technology in multidisciplined teams working closely, and often embedded with, clients.

Dan Whitmarsh, Strategy Partner and Global CSO, 'mSix & Partners, said, “Further, faster', is the primary benefit our clients feel from working with our unique partnership. Whether the goal is the transformation of their agency model or understanding of how to drive full-funnel effectiveness, we take our clients further in achieving this, faster than anyone else.”

Jack Swayne, Managing Partner and Global CEO, mSix & Partners, said, “mSix is a unique agency: no-one else can combine the agility and entrepreneurial spirit of an independent with the scale of investment in media, tech & talent that only WPP can bring. As a business, we are doubling down on partnership. The partnership has allowed us, our clients and our people to adapt to change in the past and will be even more important as we lean into continual change in the future. Our name must reflect who we are and who we want to be, an agency that is at the forefront of data, tech and media and knows how to connect that to brand experience, comms and unique ways of working. mSix & Partners does that perfectly.”

The rebranding follows a leadership change in January, with Swayne taking over the CEO role from long-time chief executive Jess Burley, credited for much of the agency's global growth.

Over the past two years, M/Six has grown its media billings by 31%, adding new clients Discovery, Jabra CBRE, Whirlpool, Ocado, National Express, Puma and Plenity.

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