Loop, the primary care and group health insurance provider, has announced its rebranding to renew its corporate vision and usher in the next phase of rapid growth. Loop has signed on celebrity entrepreneur and Loop member Kunal Kapoor as the face of their new campaign to build on their new identity.
The refreshed logo, colour palette, imagery and website reflect the significant growth and evolution of the company since its inception in 2018, while also symbolising its future vision.
The youthful and energetic design of the logo depicts the drive and momentum of a vibrant start-up led by young talent and at the same time maintains the look and feel of a modern employee wellness and healthcare provider. The updated brand identity aims to incorporate all the existing expectations, while simultaneously moving the brand forward to acknowledge the international spirit and the vision to reinvent how people interact and seek opinions on health and wellbeing online.
Kunal Kapoor is the co-founder of Ketto, the crowdfunding platform that contributes to the betterment of the world by providing fundraising assistance for the healthcare needs of millions. Last year, Kapoor chose Loop as Ketto’s healthcare partner to provide supercharged health benefits for their 200+ employees.
Being a celebrity whose voice reaches millions and a happy client as part of the Loop ecosystem, made Kapoor the obvious choice to collaborate with on this campaign and convey Loop’s value proposition.
In Loop’s ad film, Kapoor dons the persona of an HR professional with the aim to spread awareness in the HR community about how Loop brings modern health benefits to employees and how selecting the right partner to cover the health and wellbeing of one’s employees is a no-brainer decision.
One of the films shows Kapoor as an HR head being faced with a choice for picking a partner for employee healthcare benefits that, according to his employees, is a super easy one. In another ad film, his character talks directly to the millions of HR professionals in India about why selecting Loop is the right choice.
Kapoor said, “The Loop team is building something really special. They are on a mission to fix healthcare in India starting with group insurance benefits. I was impressed with Mayank’s vision and his unique approach to this market. Working with them on this campaign was a natural fit for me and I’m excited to watch them grow."
Amrit Singh, Co-founder and CRO, Loop, said “Our business is growing and evolving since we launched in 2018, and we felt it is time for an overhaul. We analysed our values as an organisation and created a brand identity that reflects those values. The refreshed logo broadens our brand identity to encapsulate all that our brand stands for today and symbolise our future. The rebranding aims to break through the clutter while depicting the modern feel of our services.”
“We are at a stage in our growth where it is essential to convey our unique vision and purpose to HR professionals and employees across the board. With this ambition, we launched our campaign starring Kunal Kapoor, who is first a happy client and then the face of our campaign. He was a part of our ecosystem as a Loop member and had the opportunity to experience Loop’s benefits first-hand, putting him in a unique position to accurately convey our vision and purpose,” he added.
Kunal Kapoor chooses health insurance for his people | loop - YouTube
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