Twitter is what’s happening in real-time and what people are talking about right now and Holi, a key cultural moment, is synonymous with fun, laughter and a lot of colours. Through live conversations, curated content and a suite of ad products, brands on Twitter can celebrate such special occasions and connect with people in unique ways.
Twitter is your brand’s window into the culture. The platform’s highly interactive audience influences real-life conversations — pioneering new trends and creating momentum around events. This dynamism allows brands a great opportunity to build cultural relevance and leverage organic conversations by connecting with important moments.
Holi is happening on Twitter
From gulaal-smeared selfies to product promotions, conversations around Holi starts to pick up on the timelines 10 days before, peaking up to the festival day. In 2021, we saw over 2 million Tweets in the week of Holi, reflecting its popularity with the users.
So, why should you be ensuring that your brand is making a splash on Twitter this Holi?
Interaction with real-time topics on Twitter keeps brands connected
The buzz around Holi is ideal for brands and marketers since it's truly a brand-safe topic. In 2021, the festival was associated with an overwhelmingly positive/neutral sentiment of over 93%. Brands and marketers can leverage consumer excitement, aim for faster and wider reach of their campaign, and deepen connections with users on Twitter on such special moments.
Conversations on Twitter are not only helpful in cultivating brand loyalty but are also effective in turning audience members into customers. A variety of Twitter solutions allow brands to leverage the moment in real-time, maximising impact across different campaign phases.
So, this Holi, make a mark on your Twitter audiences and create meaningful memories!
Holi is the ‘right time’ to stay top-of-mind on Twitter
For any brand campaign, timing is of the essence. From two days prior to Holi until the day of the festival, conversations are huge as the audience is both active and engaged. So, advertisers are best poised to generate visibility for their brand and products during this period. But how can they do so?
To help brands meet and surpass their marketing objectives, marketers can use several ad products. This includes Twitter Takeover, which allows brands to own premium placement alongside what’s trending through the products like Trend Takeover and Trend Takeover+. Brands can put their campaign at the top of the conversation as the first ad of the day on timelines through the Timeline Takeover. These ad solutions are designed to enhance brand recognition and promote top-of-mind recall.
Don’t just be a part of what’s happening, be what’s happening with Twitter Takeover!
Content is amplified through Twitter’s passionate audience
A colourful festival begets a joyful audience. During Holi festivities, people on Twitter are likely to spend more, try new products and make purchases based on ongoing promotions and offers in this period.
To amplify their products and message, brands and marketers can employ Twitter’s creative ad solutions. For instance, Promoted Ads allow advertisers to showcase their content in several formats such as text, image and video ads.
Marketers can also benefit from Twitter’s unique targeting tools to make sure that their content is seen by the right consumers. This includes tools like follower targeting and custom audiences that allow brands to select and provide curated experiences for their followers and other Twitter users.
Twitter users appreciate high-quality content
The Tweets are full of good vibes around Holi. In fact, the community on Twitter loves to Tweet about the festival. Last year, over 459K users across India tweeted about the festivities in the week of Holi.
Interactive content, high-quality videos, and people-centred messaging during Holi are just some ways in which brands and marketers can win over a receptive and leaned-in audience.
In addition to tools that promote content innovation, custom solutions from Twitter’s in-house brand strategy team, NEXT and ArtHouse help brands to identify what clicks with their audience. ArtHouse connects brands with content creators, who can help marketers understand their needs, develop ideas and produce creatives. Good content, which resonates with the people on Twitter is essential to building a brand’s presence.
Twitter’s unique tools and solutions serve as an ideal medium for advertisers to increase brand awareness, promote product offerings, and meet campaign KPIs. While the audience on Twitter is vibrant, rich, and diverse, is your brand ready to connect and level up this Holi?
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