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ITC Fiama launches new TVC for handwash portfolio featuring actor Sara Ali Khan

The film showcases the actor indulging in the joy of washing hands, thereby keeping her hands soft and happy

ITC Fiama has launched a new television commercial for its handwash portfolio featuring brand ambassador and actor Sara Ali Khan.

The film is a conversational banter between two friends and the surprising discovery of very soft hands in a home garden setting. The film showcases the actor indulging in the joy of washing hands, thereby keeping her hands soft and happy.  

In recent times, one of the most altered habits, is hand washing. With increased frequency of handwashing, one of the issues that consumers often face is that their hands often become rough and dry. Consequentially, hand wash as a category has gone beyond just hygiene.

Keeping the ever-evolving needs of the consumers in mind, ITC Fiama has introduced handwashes that not only meet the consumers’ hygiene needs but have been designed with natural essential oils that keep their hands feeling soft and happy.

The range – Happy, Fresh and Relax offer variants in an exquisite bottle shape with pop colours that are a refreshing change in the category. 

Khan said, “Fiama has been a pioneer in the industry with their consistent churn of innovative products and the new Fiama Handwash is one my favourites in their portfolio. Fiama personifies everything fun, joyful and vibrant for me. The gentle act of washing my hands with Fiama hand wash keeps them soft and clean. Self-care takes me on a journey of being refreshed and relaxed, to take on a new day – it is always a mood uplifting journey with Fiama.”

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