Hungama launches “Women Game Changers” property to celebrate strong women in Entertainment sector

Digital entertainment company, Hungama has launched “Women Game Changers”, an annual property to celebrate 50 strong women across Gaming, Music and Cinema.

As per the company, it is doing so with the endeavour to encourage diversity and to encourage more women in executive, creative, behind the scenes and leadership roles in entertainment. It says there is a need to amplify icons who have been game changers and can act as role models for other women. 

The initiative announced on International Women’s Day will be launched across Hungama’s Bollywood Hungama, Hungama.com and Hungama Game Studio’s social and streaming platforms.

Armed with a vision to create a more inclusive environment in which women are encouraged, amplified and celebrated to inspire the next generations of professionals, the property will congregate some of the best talent from the industry.

Designed to celebrate their success and ensure they feel deserved and recognised, the property will showcase their journey, craft and commitment in vignettes, making it an engaging experience. The understanding that mentorship and role models, or the lack of them thereof gravitates women to certain profiles, forms the basis of this offering.

Raising a toast to women who have earned a legit reputation in the world of entertainment, and ensuring only the deserving make it to this aspirational list, will be an advisory panel of representatives from all core areas of entertainment.

The panel includes some known faces from the entertainment industry, including Megha Tata - Managing Director, Discovery Communications India; Kanan Rai - Ex Business Head, Google Play; Preeta Sukhtankar - Founder, The Label Life; Nirmika Singh - Poet, Journalist and Music curator; Merlin D'souza - Music Director, Arranger, Composer; and Ashvini Yardi - Hindi Film Producer

The advisory’s role will be to ensure the implementation and outcome of the program to curate a list year on year, that balances the young and reckless with the path breakers. The panel will identify strong women who would be an asset to the generation of women exploring career advancement in the entertainment industry.

Neeraj Roy - Founder, Hungama, said, “Hungama Game Changers amplifies the accomplishment of Women in all facets of the entertainment industry, spanning the core areas of Gaming, Music, Cinema by celebrating them, encouraging a peer network of women to collaborate, create and elevate each other. By utilising our platforms, reach, and marketing channels, we aim to create a galaxy of game changers who serve as inspiration and role models in areas that do not see as much representation of women professionals, leaders, creators and executives.”

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