On the occasion of International Women's Day, Health Shots, a digital health and wellness platform by HT Media for Indian millennial women, has announced its maiden edition of the She Slays Awards, in association with 94.3 Radio One International.
She Slays, a flagship property of Health Shots, aims to celebrate path-breaking women with inspiring stories of trials, tribulations and triumphs. It features women achievers, who have a story to tell about their grit, resilience and resolve in chasing their dreams and desires.
From tiding over a disability, fighting against cancer and slaying motherhood to weight-loss transformation journeys, overcoming mental health issues, battling body shaming and breaking the bias - She Slays covers a gamut of personal and passionate stories that inspire and empower.
Heart-warming and empowering stories of over 350 women have so far been covered through content features, videos and podcasts on She Slays, which has drawn a social media reach of over 6 million, and 10 lakh+ video views.
Keeping in sync with the global Women's Day 2022 theme of #BreakTheBias, it will felicitate change-makers who have challenged stereotypes and paved their way to success in their respective fields. A month-long celebration of women achievers through features, videos and radio interviews, will culminate into a virtual awards gala on March 25.
"At Health Shots, we are committed to bring a healthy change in the lives of young, English and Hindi speaking millennial women of India. She Slays is very close to our heart for being a platform where women get to open up about their fears and failures as comfortably as their success stories. It was about time we took the platform to the next level by recognising women change-makers through the She Slays Awards," said Ramesh Menon, CEO at Fever FM/Radio One and New Business Initiatives.
Shipra Yadav, Business Head at HT Health Shots, said, “Women empowerment is at the very core of what we do at Health Shots. Besides nudging and encouraging them to adopt healthy practices for a healthy living through our daily content that cuts across nutrition, beauty, fitness, intimate health, mental health and more, we bring inspiring stories to them via She Slays. Sometimes, even a subtle reminder of a 'She can, so can you' can go a long way in leaving an indelible mark on women, and that's what we aim to do with She Slays! We are glad to associate with 94.3 Radio One International in making these voices get heard.”
Health Shots was launched by media group HT Media in 2019.