Hero Vired & LaLiga introduce the 'eLaLiga Trophy' in India

Hero Vired, the EdTech company by Hero Group, has announced the launch of the first-ever eLaLiga challenge in India titled ‘eLaLiga Trophy.

Powered by Hero Vired’, the trophy was inaugurated by Spanish football legend, Luis Garcia at an event in Delhi.

Registrations for the eSports championship have been opened starting Monday. The tournament will be held between April 9-26 2022, with the national finale hosted Live on May 8, 2022.

The tournament is brought to India by Hero Vired as an extension of the partnership between Hero Vired and LaLiga.

Headquartered in Madrid, LaLiga is Spain’s top division football league and one of the world’s most popular professional sports leagues. As its Official Knowledge Partner, Hero Vired will help LaLiga connect with its premium audience base ensuring a wider reach through this high-impact association in India.

Akshay Munjal, Founder and CEO, Hero Vired, said, “eSports is rapidly gaining popularity, and as per a report, India will have over 1.5 million active eSports players by FY25. We are delighted to contribute to this fast-growing ecosystem by bringing this challenge to India. From K-12 through higher education, eSports provides an inclusive environment where students can thrive and expand their talent. Our exclusive collaboration with the League and the eLaLiga Trophy provides Indians and Hero Vired learners with an incredible opportunity to access global experience and opens up pathways to new possibilities.”

“This launch and partnership were always meant to be, football blends seamlessly with data science and finance markets, and gaming with developers. In addition, this is our first step to launch the one-of-a kind gaming program in India soon,” Munjal added.

This new gaming challenge will feature amateur players and influencers from across all geographies of India. Players will compete in online tournaments, with the best participants   getting the chance to win official merchandise, and a ‘Money Can’t Buy Experience’ to Spain.

Jose Antonio Cachaza, Managing Director, LaLiga India, said, “At LaLiga, we always look at partnering with leading brands, and that’s why we chose Hero Vired as our official Knowledge partner to bring this internationally acclaimed challenge to India. Our shared vision and a mutually rewarding relationship bring the best of education and sports worlds together and complement one another. Creating a meaningful connection with the target audience that has shown a craving for football, Hero Vired will help LaLiga reach new audiences through this challenge and association.”

All interested viewers can find more details about the eLaLiga Trophy and register via www.herovired.com/elaliga.

Luis Garcia, LaLiga Ambassador, and ex-FC Barcelona player, said, “Esports has always been a big part of football. It's a terrific opportunity for fans to get involved with their favorite sport and compete with their friends and other players from all around the world. I've observed my younger relatives and friends' love for esports, and I feel it helps gamers get more familiar with different sports, teams, and athletes from a young age. The emergence of esports has helped to improve sporting fandom, and the eLaLiga Trophy will give the sports and gaming enthusiasts in India a much-needed boost.”

Hero Vired and eLaLiga will continue to establish similar events and opportunities in India to bolster eSports and gaming-related learning in the country. eLaLiga Beat the Best, is the new international competition by LaLiga and EA, is currently held in thirteen countries with two challenges in the United States and China. The competition further elevates the excitement of eLaLiga EA SPORTS FIFA 22 and FIFA Online tournaments across the world. 

Through this collaboration, Hero Vired and LaLiga aim to increase awareness of the need for upskilling and continuous learning, and also bring to light their program in gaming. eLaLiga is Hero Vired’s flagship gaming tournament through which the company aims to help users develop the requisite skills for emerging opportunities in eSports and gaming in the job for the future.

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