Havells reintroduces its 'Hawa Badlegi' campaign, showcasing its Stealth BLDC Ceiling Fan range

Havells India has re-launched its marketing campaign – ‘Hawa Badlegi’ focusing on its latest energy-efficient Stealth BLDC Fan range.

Conceptualised and created by Mullen Lintas Delhi, the campaign offers a take on the subject of Climate Change and Global Warming which has been the burning issue of today’s generation.

The brand has taken a high ground for its Stealth BLDC Range of fans with BLDC Inverter Technology that can save up-to 60% energy over ordinary induction motor-based fans.

Through ‘Hawa Badlegi’ social messaging, the campaign urges viewers to take small steps at their end that will go a long way in contributing to prevent global warming.

The new TV ad campaign shows a politician taking a big step by adopting electric buses for the city and boasting his contribution to the society, when his young daughter brings his attention to the regular fan in their house, that wastes energy. It’s a juxtaposition of the thought that tackling global warming needs big initiatives with alternate point of view that even small steps go a long way.

Ravindra Singh Negi, Head of Marketing and President-Electrical Consumer Durables, Havells India, said, “Electrical appliances like fans have been a part of our everyday life forever and we often ignore the fact that they significantly contribute to the monthly electricity consumption in our households. With our new BLDC Fan Range, we wanted to differentiate our communication and connect with the youth of today by taking up a cause that impacts them, like global warming. Havells Stealth BLDC Range of fans, not just look futuristic, but also have advanced BLDC Inverter Technology that makes them the most energy efficient fans in the industry. Thus, Havells BLDC Fans keep you cool and planet too.”

Garima Khandelwal, Chief Creative Officer, Mullen Lintas, said, “There are many conversations about global warming, and big changes that have to be made for it but it’s the everyday choices that also need to be thought of for the same. Bringing the memorable campaign plank “Hawa Badlegi” back, that sparks winds of change but in a revamped avatar both in its tonality and closer to the product benefit that talks about that behaviour change is the campaign idea for Havells BLDC fans that save energy and save the planet.”

The campaign is being promoted across all mediums – Television, Digital and Social media platforms.

Credits:

Client: Havells India Limited

Head of Marketing & President ECD Category: Ravindra Singh Negi

Head of Brand & Communication: Arunima Yadav

Brand & Marketing Team: Pranav Gupta & Harshita Shukla

Agency: Mullen Lintas Delhi

Chief Executive Officer: Hari Krishnan

Chief Creative Officer: Garima Khandelwal

National Planning Head: Ekta Relan

Head of Mullen Lintas Delhi: Sunil Singh

Head of Creative Delhi: Nisheeth Srivastava & Sarabjit Singh

Head of Planning - Delhi: Saumya Baijal

Creative Team: Arvind Murali, Sunny Kumar and Ankur Singh

Account Management: Vaibhav Katti and Shallabh Kumar

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