Glance active user base surges to 173 million in Q4 2021: Counterpoint Research's Quarterly Mobile Application Tracker

Glance’s active user base in India surged to 173 million in Q4 2021, according to Counterpoint Research’s Quarterly Mobile Application Tracker.

As per Counterpoint Research, the platform has added 33 million total active users to grow 24% from Q1 2021 to Q4 2021. 

Source: Counterpoint Research Quarterly Mobile Application Tracker, Q4 2021 

Commenting on Glance’s performance, Research Analyst Arushi Chawla said, “Pioneering the use of the smartphone lockscreen, Glance has become the first touchpoint for users interacting with their devices, removing barriers such as search and multiple app downloads. This has uniquely positioned Glance for growth driven by high engagement. In addition, the AI capabilities of Glance have been helping users discover relevant content, further increasing stickiness to the platform.”

On the content strategy, Chawla added, “Glance has been diversifying across genres and languages. Glance has accumulated content from top creators and developers across categories including sports, fashion, gaming, fitness, commerce and entertainment to enhance the experience for users. Glance has also made a foray into the live interactive content category, further diversifying its offerings. This is becoming even more relevant, as content consumption and creation on smartphones are on the rise.” 

In terms of OEMs, Glance has been expanding its partnerships with top brands and devices across price segments. In October 2021, Glance partnered with smartphone brand Realme. Further, as of Q4 2021, two-thirds of the newly launched smartphones in India had the Glance lockscreen platform preinstalled. 

In terms of share across price bands, $150-$250 continued to be the largest segment for Glance. Close to two-thirds of Glance's active user base falls in the $150 and above price band. The average selling price of smartphones in India is increasing. Penetration in the higher price segments positions Glance well to capture the increasing replacement demand in the Indian smartphone market in future.  

Exhibit 2: Price Band Split for Glance Active Users, Q4 2021 

Source: Counterpoint Research Quarterly Mobile Application Tracker, Q4 2021 

It further said that in future Glance will continue to expand its OEM partnerships in India. It has signed an agreement to raise $200 million from Jio Platforms.

Concurrent with this funding deal, Glance has entered a partnership with Reliance Retail Ventures under which Glance’s lockscreen platform’ will be integrated into Jio’s Pragati OS (the JioPhone Next operating system). This will further expand its market reach. Glance will also seek to strengthen user touchpoints and expand to key international markets beyond Asia.  

Methodology

Glance’s mobile application presence is calculated from the panel database of over a million smartphone active users. Model-level Glance penetration data and active user ratios were extrapolated to the monthly smartphone installed base data using various parameters such as brand, model, and price band to predict Glance’s active user base.  The results are expected to have a statistical precision of +/- 5% at the confidence interval  of 90%. 

This is a sponsored survey to better understand the brand’s presence in the Indian smartphone market. 

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