DD Freedish MPEG-2 e-auctions: 48 slots allocated for 6 genres in 3 days

48 channels across six categories - spiritual, GEC, movies, music, news and regional, have bagged a slot each at the e-auctions for MPEG-2 slots on DD Freedish in three days. Until now, Prasar Bharati has pocketed Rs 567 crore from the auctions. 

The selected channels will get a slot on the government-owned free DTH service for the period of one year starting April 1, 2022, to March 31, 2023.

While the auctioning for Bucket R1 (Devotional channels) A+ (GEC (Hindi) channels), A (Hindi Movie channels) and B (Hindi music, sports and teleshopping channels along with Bhojpuri GEC and Movie channels) are over, the auctioning for Bucket C (Hindi, English and Punjabi News and Current Affairs channels) and D (remaining genre and language channels) will take place today. 

The first segment, bucket R1, which is reserved for spiritual channels saw one being awarded to Sanskaar, Aastha and Vedic for Rs 15.10 crore, 14.90 crore and 20 crore respectively. The base price for the bucket was Rs 3 crore. The channels, for the category, paid 5X of the base price helping the exchequer earn Rs 50 crore from three slots. 

The second segment, bucket A+ for GEC, with a base price of Rs 15 crore awarded slots to 6 channels. The highest bidder in the segment was Shemaroo TV that shelled out Rs 15.45 crore followed by The Q India with Rs 15.40 crore, Enterr 10 GEC with Rs 15.35 crore, Dangal with Rs 15.25 crore and Azaad with Rs 15.25 crore and Big Magic with Rs 15.20 crore. 

The third segment, bucket A, for movies with a base price of Rs 12 crore, was allotted 13 slots which are listed below. 

The biggest segment, bucket B, for music, with a base price of Rs 10 crore, was awarded 16 slots which are listed below – 

The fifth segment, Bucket C, which is one of the most discussed one, was given five slots with a base price of Rs 7 crore. As reported by BestMediaInfo.com earlier, the five channels bagged the slots on March 9, 2022. 

The biggest spender in the category, News Nation shelled out Rs 10.05 crore while the second-biggest spender, Zee News paid Rs 10 crore. R Bharat and Times Now Navbharat shelled out Rs 9.95 crores each and ABP News settled for Rs 9.8 crore. 

The sixth segment, Bucket D, which is for regional channels was awarded a total of 5 slots with a base price of Rs 0.6 crore. The channels that won the slots include Sun Marathi with Rs 6.9 crore, Popcorn Movie Punjabi with Rs 6.55 crore, Manoranjan Movies Punjabi with Rs 6.85 crore, Zee Punjabi with Rs 6.75 crore and Zee Chitramandir with Rs 7.05 crore.  

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