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DD Freedish MPEG-2 e-auctions: 48 slots allocated for 6 genres in 3 days

The e-auction has already helped Prasar Bharati collect a sum of Rs 567 crore. Auctions for Bucket C and D to continue today

48 channels across six categories - spiritual, GEC, movies, music, news and regional, have bagged a slot each at the e-auctions for MPEG-2 slots on DD Freedish in three days. Until now, Prasar Bharati has pocketed Rs 567 crore from the auctions. 

The selected channels will get a slot on the government-owned free DTH service for the period of one year starting April 1, 2022, to March 31, 2023.

While the auctioning for Bucket R1 (Devotional channels) A+ (GEC (Hindi) channels), A (Hindi Movie channels) and B (Hindi music, sports and teleshopping channels along with Bhojpuri GEC and Movie channels) are over, the auctioning for Bucket C (Hindi, English and Punjabi News and Current Affairs channels) and D (remaining genre and language channels) will take place today. 

The first segment, bucket R1, which is reserved for spiritual channels saw one being awarded to Sanskaar, Aastha and Vedic for Rs 15.10 crore, 14.90 crore and 20 crore respectively. The base price for the bucket was Rs 3 crore. The channels, for the category, paid 5X of the base price helping the exchequer earn Rs 50 crore from three slots. 

The second segment, bucket A+ for GEC, with a base price of Rs 15 crore awarded slots to 6 channels. The highest bidder in the segment was Shemaroo TV that shelled out Rs 15.45 crore followed by The Q India with Rs 15.40 crore, Enterr 10 GEC with Rs 15.35 crore, Dangal with Rs 15.25 crore and Azaad with Rs 15.25 crore and Big Magic with Rs 15.20 crore. 

The third segment, bucket A, for movies with a base price of Rs 12 crore, was allotted 13 slots which are listed below. 

Channel 

Bidding amount 

Manoranjan TV

12.95 crore 

B4U Kadak 

12.8 crore

B4U Movies 

12.95 crore

ABZY Movies

12.85 crore

Zee Anmol Cinema 

12.9 crore

Color Cineplex Bollywood

12.75 crore

Dhinchak

12.65 crore

Shamaroo Movies 

12.7 crore

Movie Plus 

12.7 crore

Rishtey Cineplex

12.7 crore

ABZY Cool 

12.55 crore

Zee Rang

13 crore

Dhinchak 2

13.05 crore

The biggest segment, bucket B, for music, with a base price of Rs 10 crore, was awarded 16 slots which are listed below – 

Channel 

Bidding amount 

B4U Music 

11.05 crore

B4U Bhojpuri

11 crore

Bhojpuri Cinema 

11.05 crore

Zee Biskope 

11.1 crore

Zee Ganga 

11.05 crore

Zing 

11 crore

My Cam

10.95 crore

Mastii

10.9 crore

Manoranjan Grand 

10.95 crore

MTV Beats 

10.9 crore

9XM

10.85 crore

Manoranjan Prime 

10.8 crore

Name Not confirmed 

10.8 crore

Filamchi Bhojpuri

10.7 crore

ShowBox

10.8 crore

Gold Mines Bhojpuri 

10.8 crore

The fifth segment, Bucket C, which is one of the most discussed one, was given five slots with a base price of Rs 7 crore. As reported by BestMediaInfo.com earlier, the five channels bagged the slots on March 9, 2022

The biggest spender in the category, News Nation shelled out Rs 10.05 crore while the second-biggest spender, Zee News paid Rs 10 crore. R Bharat and Times Now Navbharat shelled out Rs 9.95 crores each and ABP News settled for Rs 9.8 crore. 

The sixth segment, Bucket D, which is for regional channels was awarded a total of 5 slots with a base price of Rs 0.6 crore. The channels that won the slots include Sun Marathi with Rs 6.9 crore, Popcorn Movie Punjabi with Rs 6.55 crore, Manoranjan Movies Punjabi with Rs 6.85 crore, Zee Punjabi with Rs 6.75 crore and Zee Chitramandir with Rs 7.05 crore.  

Info@BestMediaInfo.com

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