The historic data for 13 weeks, which advertisers look for media buying on news channels, is out and Aaj Tak is convincingly ahead of the pack by a big margin.
According to BARC India data release for Wk 49 of 2021 to Wk 9 of 2022 (TG: 15+ All, HSM, Relative Share, 8 opt-in channels), Aaj Tak leads with 25.9% relative share. The channel is 25% ahead of the nearest competitor in terms of viewership.
At the second place is TV9 Bharatvarsh with 20.5% relative share and it is closely followed by Republic Bharat at No. 3. Republic Bharat’s relative share stands at 20% for the entire 13 weeks period.
Zee News is the fourth most watched news channel with 15.6% of relative share.
News Nation and Zee Hindustan sit closely at No. 5 and No. 6 with 7.7% and 7.2% share, respectively.
DD News is at No. 7 with 2.2% share followed by India News at No. 8 with 1.1% relative share.
Table:
