Concept BIU, the Media Monitoring, PR Measurement and Analytics company, has launched a high-end, fast, holistic, and customisable social media analytics and intelligence service.
This service arms the corporate clients and their agencies with accurate and timely social media updates, trends and on-ground intelligence at the click of a few buttons.
With this initiative, Concept BIU has become a service provider which is fully equipped to give clients a 360-degree view of the media landscape and relevant intelligence for sharper brand strategy.
ConceptBIU aims to help companies stay a step ahead of the competition through its media monitoring and media analytics services. They offer a coverage of the media universe in India and international markets.
It acknowledges the need for communication professionals to continuously monitor, evaluate and interpret news to design communications programmes for positive and widespread influence. Their multimedia analytical prowess across traditional mediums such as print and online news, and new-age digital platforms including social media, blogs and consumer forums, make them a preferred partner for their clients.
Ankoor Choudharri, CEO Concept BIU, said, “Social media is increasingly gaining a major role in a Brand’s Corporate and Marketing IMC mix. Keeping this in mind, we have introduced a Fast, Holistic and Customisable Social Media Analytics Service in order to help brand custodians design fool-proof brand strategies. This service has been designed after considering Client’s current and future requirements, advanced analytics and world-class technology matrices.”