CavinKare revamps haircare brand Nyle Naturals; ropes in Erica Fernandes as its face

Nyle Naturals, the hair care brand from the house of CavinKare, has repositioned itself as an anti-hairfall range of shampoos, with hair-fall becoming a major hair concern. Actor Erica Fernandes has been roped in as the brand ambassador for Nyle Naturals shampoo.

The brand has announced the launch of three new shampoo variants; Soft & Shiny, Anti-Dandruff and Strong & Healthy.

The brand underwent its restaging and packaging revamp in association with Almond Branding, a strategic branding and design agency based out of Mumbai. 

Commenting on the recent development in the brand, Mr. Raja Varatharaju, Business Head – Personal Care, said, “We are revitalizing Nyle Naturals as a steadfast Anti-Hairfall range more relevant for the consumers who are constantly in worry of hairfall. We aim to address hairfall and other related problems with advanced natural solutions. With CavinKare’s robust R&D department, we have developed efficacious product variants made of unique ingredients like Onion, Apple Cider Vinegar, Fenugreek, and Green Gram Sprouts which are proven to be safe and gentle on all hair types. We are optimistic to win the new-age consumers who are more aware and informed of their buying choices and their needs. Nyle Naturals shampoo has also revamped its packaging to a more convenient and classier format enabling greater shelf impact. Furthermore, to amplify the brand reach, we are elated to join hands with Erica Fernandes to take the brand to the next level.”

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