During counting hours on March 10, when the entire nation was glued to the election results from UP, Punjab, Uttarakhand, Goa and Manipur, Aaj Tak remained the most searched keyword across Google.
According to Aaj Tak, the channel had the highest search rank more than the political parties that were contesting the elections. With a search volume of 1 million+, Aaj Tak was trending in the top 10 searches (as per Google trends on March 10). The keyword Aaj Tak was searched for, even more than the political parties including the likes of BJP, Congress and AAP or SP running for the CM’s office.
The channel said that no other news platform was close to Aaj Tak in terms of searches. People searched specifically for election centric news by typing in the keyword ‘Aaj Tak’ apart from keying AajTak news, Aaj Tak Live, Aaj Tak News Live on google.
The Hindi news brand was even more searched than the big political bigwigs such as Yogi Adithyanath, Akhilesh Yadav, Arvind Kejriwal and even our Prime Minister Narendra Modi, said Aaj Tak in a statement.
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