Wavemaker India was appointed by TotalEnergies Marketing India (TEMIPL) to produce and promote the launch of its integrated marketing campaign for Hi-Perf lubricants, the range of high performing motorcycle engine oil.
Through this new campaign, TEMIPL aims to create awareness and conversations around the product range and thereby drive engagement within their target group – mechanics, retailers, and two-wheeler owners.
Featuring actor Pankaj Tripathi, the 45 second film reaffirms the product brand’s dual promise of better wear engine protection (against industry test limit) and optimal engine performance for your motorcycle.
The campaign has been crafted for widespread outreach across TV and digital platforms and a range of on-ground activations in key markets.
Karthik Nagarajan, Chief Content Officer, Wavemaker India, said, “We are extremely thrilled to be associated with TotalEnergies right from conceiving the idea to executing and producing it under Wavemaker Films. Through their latest campaign ‘Lamba Chalega’, TotalEnergies wanted to strengthen the trust and belief within consumers. We designed an integrated campaign spread across traditional, online media, social media, supported by advocacy outreach to drive our messaging consistently across all relevant touchpoints.”
As per the agency, since its launch, the campaign has achieved over 200+ million impressions and over 31 million views on digital, in just 14 days.
Client: TotalEnergies Marketing India Private Limited
Creative Agency and Production: Wavemaker Films
Chief content officer: Karthik Nagarajan
National Creative Director: Raunaq Sikka
WM Films team: Prammod Sanghi, Aarnav Mukherjee, Rajeesh TK and Deepak Ramesh
Account Management: Shrikant Deokar, Siddharth Khare, Anindita Dutta Roy, Simran Hemrajani
Account Planning: Shrikant Deokar, Ravishankar Iyer, and Anindita Dutta Roy
Media Agency: Wavemaker India