Neo banking platform Stashfin has released its latest brand video, featuring its new ‘all-in-one card’, which is positioned to meet the needs of every customer.
The film, conceptualised by Havas Worldwide India (Creative), brings alive the distinct proposition of Stashfin’s all-in-one card offering instant funds, free ATM withdrawals, cashback offers and welcome rewards.
With the brand promise of ‘Nobody in India should be credit starved’, Stashfin has been working towards the financial inclusion of various customer segments who find it hard to be accepted by traditional banking systems. The company also helps the underrepresented build their credit footprint to enable them to improve their quality of life.
As consumers, everyone seeks perfection from the products they use, and Stashfin’s latest brand video is an attempt to cater to this insight. Stashfin partnered with Havas Worldwide India (Creative) for creating a relevant communication campaign that aims to make the FinTech space accessible and relatable in an engaging way.
Shruti Aggarwal, Co-founder, Stashfin, said, “At Stashfin, we’ve always put our customers first, and we’re constantly exploring ways to provide unique and relevant services for them, leading to greater financial freedom and inclusion. For our all-in-one brand video, we wanted to integrate our ethos of ‘nobody should be credit-starved’, in an easy, relatable format. I’m glad we could work with Havas Worldwide India (Creative). This has been an extremely fruitful experience.”
Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India, said, “It’s been really exciting to partner with Stashfin for their brand video. We’ve worked with dozens of clients in India and globally, and I am impressed with Stashfin’s agility in the FinTech space. It’s not every day that one gets to participate in a project that will be impactful, or decide the positioning of a product. FinTech is often perceived as a boring space, perhaps even one that is tough to grasp. We wanted to dispel that perception, and comedy was the best way to do that. The all-in-one brand video communicates the brand proposition and product features in the most meaningful and engaging way possible. I am sure customers across segments will enjoy this communication piece, which will drive the preference for brand Stashfin.”
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