Micro-savings platform Spenny has launched #BharatkiGullak campaign with the aim to build mass awareness on the importance of saving and investing.
Conceptualised and produced in-house, the rap video aims to appeal to and educate the millennial audience on the importance of micro-savings and investing. The video plays on the nostalgia of a kid's first piggy bank - a ‘gullak’ and captures the fun moments of things children did to save up and buy what they desired.
Spenny’s CEO and Co-founder, Rathin Shah, said, “Through this video, our aim is to re-educate the youth on the importance of savings and inculcating good financial habits to accomplish their long-term goals. As children, our first piggy bank was a ‘Gullak’ which taught us vital lessons on saving money. Young adults lose focus easily as their priorities change. Even today, a majority of Indian millennials do not invest as they are overwhelmed with the number of choices that exist. We want to change this mindset by offering our users a creative way to invest safely and responsibly.”
Spenny’s CTO and Co-founder, Gaurav Arora, added, “We wanted to use technology to convert the familiar concept of spare change and piggy banks to adapt to the modern world of online transactions. The app serves this functionality wonderfully, and is the perfect gateway to start the journey of financial independence.”
Anurag Dixit, Head of Marketing, Spenny, said, “The idea came from the concept of a ‘Gullak’ which brings an element of nostalgia and is a very relatable concept for small savings. The campaign is very close to our heart as we did everything in-house right from the music to lyrics and also shot the video ourselves. We have just begun our journey and look forward to delighting our audience and consumers with more such ventures.”
The rap video has so far crossed 1.2 million song plays on Instagram in less than five days, with more than 61k interactions and has an overall reach of 1.5 million.