Social media will continue to be the source of creativity in 2022: Adobe

Social media will continue to be the leader in being the source of creativity in 2022, as per Adobe. The company also stated that YouTube is currently being seen as the most prolific site for creatives, while Instagram comes a close second.

As per a note from Adobe, one of its earlier research revealed that social media and music are the main sources of creative inspiration, more so than friends and family today. The research findings also highlighted that social media will continue to be the source of creativity in 2022, over other factors.

It says that YouTube is seen as the most prolific social media site for creatives when it comes to finding inspiration, followed by Instagram. However, the latter is the number one destination for creatives when it comes to sharing their work. 

Adobe suggests a few things that brands can do to ensure creativity keeps flowing – both now and in the future.

It says that many creators start their process by doing research with others or with some exercise. Some others really feel the benefits of letting their minds open up with meditation. However, most creators agreed that collaboration is a critical part of the creativity process for them, so it’s worth creating an environment where they don’t have to work in a silo.

One of Adobe’s Collective, painter and illustrator, Joy Yamusangie, said, “The idea of collaboration came about naturally as we were both discussing our desire to explore film. The aspect I enjoy most about working with someone in a different field to my own is that they bring so much knowledge, experience, and creativity to the table.”

When it comes to brands supporting creativity and getting the best from their creative talent, it suggests that the talent should be provided more freedom – as most of the creators agreed to.

Creators shared that they don’t know which brands support the creative community, so there’s clearly a lot more that can be done from brands to support creatives.

It also names a few companies which are doing well on this front, including Adidas, Nike, YouTube and Apple.

Adobe suggests that it’s critical that the company finds the right creative talent to work in alignment with what it wants to achieve. Majority creators believe that it is important or very important that their values are aligned with the brands they will be working with, as per it.

The other measures it suggests is creating a workspace for creators that will help them unleash their true potential.

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