D2C lifestyle brand Sleepyhead has announced the appointment of Arha Padman as its Head of Brand Marketing. She will be responsible for leading brand and marketing strategy for Sleepyhead to bolster their aggressive growth plans.
Padman has established herself as an expert brand marketer with more than 12 years of experience. Before joining Sleepyhead she worked with Duroflex where she was instrumental in growing the brand 4x to debut in the Rs 1,000 crore club through innovative marketing campaigns, winning partnerships, national retail expansion, and driving digital transformation.
She also worked with Group M, a WPP network company, where she was leading business strategy for brands like Tanishq, Titan, Fastrack and Sonata, among others.
Padman said, “I am very excited to join Sleepyhead and work alongside individuals who are determined to build a lifestyle brand for the digital native Indian millennial and Gen Z customer. I am looking forward to working with the team to bridge the gap in the industry and create high quality, design focussed products at affordable prices. Our focus will remain on leveraging the booming D2C ecosystem to stay nimble-footed and fostering a unique brand identity for our growth play.”