Short-video creators launch IndiaFightsCorona campaign on Tiki to raise awareness

Over 162 thousand creators gathered on short-video app Tiki and launched a campaign named #IndiaFightsCorona with a series of hashtag challenges, such as #MaskUp and #CovidAwareness.

The campaign has gained over 903 million views, as per the platform, which aims to reiterate the importance of wearing a mask and following other Covid-19 appropriate behaviour.  

The creators on Tiki continue to launch more hashtags spontaneously. The #MaskUp hashtag, launched on January 6, 2022 has generated 220 million views, as per the company, and continues to grow.

Creators with various talents have been bringing to life the awareness and knowledge of Covid prevention in formats of infotainment, short drama, and even lip-sync while wearing a mask.

In addition, the #CovidAwareness hashtag has also been used by the creators and has generated 279 million views, as per Tiki, which underlines the impact of Covid and its different variations on the community and the need to stay alert.

In addition to the creative and fun videos curated by thousands of creators which makes it delightful for the viewers, there are also doctors and health workers joining the campaigns on Tiki to bring their expertise for social good by creating videos full of knowledge.

For example, Varsha, a creator, joined hands with other health workers to leverage Tiki to pass on knowledge and to build up public awareness.

“Taking appropriate measures and not letting the guard down is important to support the country’s fight against Covid-19. This requires us to work together, and do our part including encouraging others to follow Covid appropriate behaviour. What I saw here on Tiki is people voluntarily participated in the move and that actually encouraged me a lot to do my role as a doctor and also an influencer when our nation encounters the third wave,” said Varsha.

Tiki India said, “We appreciate doctors and health workers trying their best to fight Covid. We believe online is also frontline, and we’re eager to provide a platform for them to better reach out to the public with their expertise. As a platform that inspires sharing knowledge and fosters a connection between communities, we are glad to play our part in the cause by creating awareness around the importance of following utmost safety measures.”

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