Prime Video's 'See Where It Takes You' campaign highlights the immersive entertainment on the service

Amazon Prime Video has unveiled its new brand campaign ‘See Where It Takes You’ in India. 

‘See Where It Takes You’ showcases the role of Prime Video in customers’ lives and highlights how immersive entertainment inspires us all to pursue our life’s ambitions and goals.

In its five-year journey in India, Amazon Prime Video has become a part of customers’ lives as one of the favourite entertainment destinations. It’s become evident that great content not only entertains but also nurtures the potential to spark action to bring about a positive change in people’s lives.

With the central thought of “See Where It Takes You”, the new campaign highlights the endless possibilities that start with entertainment and attempts to foster a two-way conversation between storytellers and fans, communities, and creators.

Showcasing two of Prime Video India’s beloved and iconic shows, ‘The Family Man’ and ‘Four More Shots Please!’, the campaign features two films, the first of which was launched this week.

The first film takes a relatable setting in the life of a young couple and depicts how the Amazon Original show, ‘The Family Man’, not only delivers an immersive entertainment experience, but also inspires them to rekindle their romance. The narrative also weaves in the X-Ray feature that amplifies the truly engaging experience Prime Video offers.

“Over the past five years, our customers have increasingly looked to us as a trusted friend – one they could rely on to entertain them with some of the best shows and movies across genres and languages,” said Sushant Sreeram, Director – SVOD Business, Amazon Prime Video India. “With users streaming on Prime Video from 99% of India’s pin codes, we take this responsibility seriously, as a service that not only entertains but also inspires. We have constantly worked towards bringing communities and creators together in a manner that ignites fandom and fosters a meaningful communication. Prime Video is the go-to entertainment destination; a place where you don’t just watch your favourite stories, you get immersed in them. Stories that not only entertain but also take viewers on a journey, sometimes of self-discovery and personal inspiration. Our new brand campaign invites customers to get on-board this engaging journey and see where it takes them!”

Credits:

Ad Film Director - Shashanka Chaturvedi

Production House: Good Morning Films

Agency Partner: Ogilvy India

Conceptualised jointly by Amazon Prime Video and Ogilvy India, the 360-degree campaign will run across TV, Print, Digital and Social channels.

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