News18 Bangla launches 'Sankalpa- The Pledge for the pollution-free river' campaign

News18 Network has taken the resolution to rebuild a pollution-free world with their initiative- ‘Sankalpa -The Pledge’. As a part of the resolution, the network’s regional channel News18 Bangla has come up with a four-week-long environmental campaign for the month of February called ‘Sankalpa – The pledge for the pollution-free river’.

Earlier last month, News18 Bangla had launched ‘Sankalpa — The Pledge for a Green World’ which was received well by the audience.

‘Sankalpa – The pledge for the pollution-free river’ comes in continuation to that positive approach for February. This time it is about saving rivers from drying up and ensuring clean, uncontaminated water bodies to promote healthy living.

West Bengal is likely the only state in India that has snow-capped mountains of Himalayas in the north and Bay of Bengal in the south. This interesting geographical construct forming a natural slope allows hundreds of rivers to cross overland towards the Bay of Bengal resulting in the development of countless other bodies of water. 

However, over the past 100 years, many rivers have perished in Ganges Delta (Bengal) due to thoughtless and inconsiderate human intervention. Noticing this dreadful change in Bengal’s river-rich geography, News18 Bangla has stepped in to create awareness among the people about the several issues that are crucial for our development.

This four-week-long campaign will raise concern and consciousness among people by featuring different stories each week on critical issues like river pollution, rivers on the verge of extinction, increasing salinity in river water, riverbank erosion, etc.

Additionally, this campaign will also involve discussions with experts and stakeholders. Furthermore, it will also encourage individuals, public and private bodies, to discuss their stories and journey towards their fights against the issue.

Audience can tune in to the channel every Saturday at 6.30 pm to follow the latest updates and discussions around the campaign.

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