myclassroom appoints Joydeep Mukherjee as Chief Marketing Officer

Ed-Tech company myclassroom has announced the appointment of Joydeep Mukherjee as Chief Marketing Officer.

myclassroom provides learning centres for students aspiring for competitive exams like JEE, NEET, NTSE, KVPY, and Olympiads across the country. Its vision is to reach out to every aspiring student and make quality education accessible right in their city, through state-of-the-art, smart classrooms.

In his role, Mukherjee will lead the marketing function, with end-to-end responsibility of brand building, business growth, and customer experience. An alumnus of XLRI, he is a seasoned marketer, strategist, and business leader, with over 15 years of experience and an extensive background in marketing, sales and distribution, P&L leadership, product management, and consulting.

Prashant Sharma, Co-Founder and Director, myClassroom, said, “The EdTech industry is at a pivotal point in its evolution. The recent Covid-19 crisis brought out the importance of Phygital (Physical + Digital) learning models, that enrich traditional learning models and have the power to deliver top-quality education, to any student, in any part of the country by leveraging technology.”

“Joydeep is a highly experienced and much-admired marketing leader with a proven track record of building brands and designing high-impact marketing strategies, which made him a natural addition to our leadership team. He has a very good understanding of the higher education landscape and Indian consumer behavior, along with strong expertise in customer acquisition and customer lifecycle management. We feel we found the right person in Joydeep, and we couldn’t be more excited to welcome him to the team.”

Mukherjee said, “I am thrilled to join myClassroom at such a pivotal time in its evolution. myClassroom has been building an excellent track record of bringing together India’s top teachers, state-of-the-art smart classrooms for immersive learning, and an AI-driven platform for personalised learning. I am looking forward to this opportunity of making quality education accessible to all.”

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