MX Studios, the in-house content studio of MX Player, is getting ready to release a MMA (Mixed Martial Arts) reality show- Kumite 1 Warrior Hunt in collaboration with Toyam Industries.
MX Studios aims to leverage MX Player’s scale and consumer insights to drive creative excellence through content creation and solutions, tailored to cater to the pulse of Indian audiences.
Kumite 1 Warrior Hunt is a reality show which aims to demystify MMA as a sport for Indian audiences. The series will unveil the drama-packed competition between 16 MMA fighters from various parts of India, who have been selected through several rounds of auditions.
The show will culminate with a male and a female winner who will get the chance of their lifetime to represent India on an international platform.
Bollywood actor Suniel Shetty, who is also a MMA enthusiast, will be hosting the show in India. Shetty has been working actively to increase awareness about the sport in the country. The show will also include Indian MMA frontrunners for training, mentorship, coaching, and judging.
The show will be produced jointly by the team at MX Studios, Oneway Films (a content productive unit of Toyam) and Endemol Shine India.
Nikhil Gandhi, COO - MX Media, said, “I’m particularly excited with the launch of Kumite 1 Warrior Hunt as it is a first-of-its-kind in the India OTT space. MX Studios, our newly launched brand studio is designed to provide bespoke content solutions for brands to narrate quality stories. We are proud to bring to you this unique MMA show exclusively for Indian audiences that can help connect sport enthusiasts from across the country. We’ll be going on floors soon and are looking forward to working with Suniel Shetty and Kumite 1 to create a high-end immersive experience for our large user base that successfully headlines MMA as a sport.”
Shetty said, “MX Studios' Kumite 1 Warrior Hunt is India's first MMA reality show and I am looking forward to hosting it. It is an exciting opportunity for India’s top sports enthusiasts to showcase their talent and represent the country on a global platform. I wish luck, strength and adventure for all the participants who will embark on this daring sports journey of their lifetime.”
Mohamedali Budhwani, CMD – TIL, said “The latest development is very exciting and highlights the beginning of Toyam 2.0. This is a dream partnership, with partners like MX Player, Suniel Shetty and Endemol Shine India. We have no doubts that we will be able to achieve our dream of popularising MMA and providing the sport with nationwide visibility. In India, MMAs journey to the global arena has just begun and we are proud to lead it from the front.”