Mindshare north wins new business across internet and data-tech verticals in beginning of 2022

The north region of Mindshare, GroupM’s flagship agency, has seen a number of wins across the new age consumer-internet and data-tech category in the start of 2022.

The recent wins Mindshare saw are apna.com - a professional network site, Launch My Career – a data-tech driven online career guidance platform that engages the user in self-discovery, career counselling, careful career selection etc, and WinZO - a social gaming app.

The agency has been focusing its efforts and gearing up to leverage the Data, Digital and Content space for the last few years as part of its growth strategy.

Mindshare’s continued investments in new age products, platforms and people, has helped it build a future-ready team which partners clients in their data, digital and content transformation, and growth story.

The new wins demonstrate the client’s confidence in Mindshare’s capability to deliver not just highly-visible award-winning campaigns, but deliver across the funnel by driving awareness, consideration, and eventual conversion as well for brands. 

Ruchi Mathur, Senior Vice-President - Client Leadership - Mindshare North & East India, said, “Several wins across a sector like consumer-internet and data-tech is a testament to the client’s trust in our work. Brands today are looking for a strategic partner who can co-create communication with smart data and tech to deliver efficient campaigns and brand messaging. Clients are increasingly opting for agencies who have the capability to deliver full-funnel solutions and we are fully capable of delivering on these requirements. We are proud to have won these accounts in these emerging categories and we are confident of delivering the best to the clients.” 

Parthasarathy Mandayam, CEO – Mindshare South Asia, said, “These wins contribute to our vision of growth. While Mindshare continues to deliver in the traditional media space, there is increased focus on performance, data, tech, content as well. It is a privilege to see our teams continue to work hard and adapt to these difficult times and an honour to have clients put their trust in us, this is what makes Mindshare. These wins show that the team’s hard work and our strategy is paying off.”

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