Marketing agency Sociapa has bagged the Digital mandate for Americana - the FMCG major Bonn Group’s product line for biscuits and Bonn’s biscuits.
Currently, Bonn and Americana have wide variety in biscuit category including cream, cracker, cookies and others.
Founder of Sociapa, Dheeraj Raj, said, “We have been taking care of the social and the creative mandate for Bonn’s La Americana and now are super thrilled to have been given this opportunity to be working with Bonn’s other brands as well. We are certain that we will be successful in making the brand reach its target groups through effective communication and campaigns. Sociapa is the company that you can trust to help you promote your brand to the next level. We create real brand experiences that include and inspire audiences in every touch point using a full spectrum of creative skills with a cost-effective approach. With a passionate team, we strive to up the game by offering the best strategies including Brand Communication and Campaigns for the brands.”
Sociapa recently launched Bollywood actor Janhvi Kapoor as a brand face for Mint ChocOn and continued maintaining buzz around the same by collaborating with known faces like Aparshakti Khurana, Juhi Godambe, Apoorva Arora, Shibani Bedi, Vishnu Kaushal and many more.
Another big influencer campaign they did was for FMCG brand Apis, that included known faces like Chef Ranveer Brar, Shivesh Bhatia, comedian Zakir Khan, and others.
Adding to the list, their recent association with Milind Soman as the brand ambassador and the Unity Run campaign for Apis was a success.