LogMeIn rebrands as GoTo to reflect dedication of making IT easy, anywhere

LogMeIn, the company working in remote-work technology, has announced that it has rebranded as GoTo to reflect its dedication to making IT easy, anywhere.

The announcement goes beyond a new name and logo, as the company is launching a simplified product portfolio with a single application and two flagship products: a new IT management and support product, GoTo Resolve, and a new experience for the unified-communications-as-a-service (UCaaS) product, GoTo Connect.

While serving distinct but complementary IT needs, the two products are closely linked by a common application, unified admin system, and converging user experiences to simplify day-to-day operations for IT teams and deliver easy, trusted, and intuitive experiences for end-users.

These products are united by a single application, administrative system, and converging user experience. The company has also launched a new partner program to further enable its growing ecosystem of partners around the globe. 

GoTo Resolve simplifies SMB IT management and support, bringing together functionality from GoTo’s remote access, management, and support capabilities with an all-new conversational ticketing and support toolset.

GoTo Connect is a completely new UCaaS experience bringing together GoTo’s collaboration solutions in a new, secure unified application

Available to all customers, it includes cloud telephony, meetings, messaging, training, and contact center capabilities.

“This announcement follows a year-long internal company transformation with significant investment in innovation, unification, and global go-to-market efforts. While many providers in the space only solve for one point solution, GoTo is bringing together IT management and support and communications in one application in a completely new and unique way,” said Mike Kohlsdorf, GoTo President and CEO. “GoTo and the new portfolio better represent the company and our commitment to SMBs. We understand their particular challenges and have the focus and resources needed to address these pain points to better serve their dynamic working environments.”  

“The unified and simplified GoTo portfolio is well aligned with the way SMBs like to purchase and use the company’s products. Frost & Sullivan research clearly shows that SMBs typically prefer integrated, easy to use and manage solutions,” said Elka Popova, Vice-President of Connected Work at Frost & Sullivan. “The harmonisation of the company’s branding around the popular GoTo brand will also help better position the portfolio among organisations of all sizes evaluating options to modernise their communications, collaboration, and IT solutions.”

“GoTo fills a much-needed gap in empowering our employees who are increasingly operating in a remote-work environment. Especially since the start of the pandemic, it’s been imperative that our organisation stays connected with our users - the next generation of students who would expect any product to be intuitive and user-friendly. And that's exactly what GoTo is!” said Mithun Ashok, Founder and CEO of SkillRary. “The product's performance has been superlative and backed with 24x7 support which optimises the experience. I am so excited about GoTo’s comprehensive portfolio of IT tools, including GoToWebinar as they not only provide a robust solution but also are well suited to support our business growth into the future.”

The company has also introduced the new GoTo Partner Network, designed to empower its growing ecosystem of partners with additional ways to attract customers and increase revenue.

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