Lodestar UM appoints Vijayalakshmi Ramesh as Strategic Head of South

In their push towards strengthening the strategy function for the Southern market, Lodestar UM has onboarded Vijayalakshmi Ramesh (Viji). In her new role as the Strategic Head of South, Ramesh will be responsible for enhancing the strategy product for existing and new clients for the South market.

She will be based out of Lodestar UM’s Bengaluru office.

During her career of 18 years in Media and Communications, Ramesh has worked with both B2C and B2B clients extensively, having the advantage of knowing the rules of consumer engagement and driving marketing ROI for both the playfields. Her area of experience ranges from FMCG, Retail, Fashion, Technology (B2B & B2C), New age services and Start-ups.

In her previous role, Ramesh was associated with Mindshare, and her rich experience includes an Analytics role at IMRB, Account planning at HTA, Media planning at Mudra & Initiative Media, as well as a stint as Marketing Strategist for IBM at GPJ.

Nandini Dias, CEO, Lodestar UM, said, “We are delighted to have Viji as an integral part of our strategy function. Bengaluru is home to several established technology-based businesses and our office has shown a robust growth rate across categories in the region over the last couple of years. Bangalore office handles many prestigious businesses like Wipro, Accenture, PhonePe, Ather Energy, Exide Life, Inbisco, etc.”

Laya Menon – Executive Vice-President, Lodestar UM, said, “There exists a huge opportunity presented by a buoyant economy across sectors and is reflected in the pace seen in action across clients. The ever-evolving media landscape compounds the challenge. Viji’s deep understanding of this entire spectrum will further strengthen our product that’s underpinned by Lodestar UM’s philosophy of ‘Better Science Better Art Better Outcomes’. Delighted to welcome Viji onboard and look forward to new frontiers of growth and momentum together.”

Ramesh said, “I am delighted to join Lodestar UM, and to walk the path of future-proofing their client business. Lodestar has several cutting-edge products and planning tools, and I would endeavour to strengthen our strategic offerings to our clients on the back of those products to drive better business outcomes. Looking forward to working closely with Laya and the Lodestar UM leadership team in driving this agenda.”

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