HomeLane appoints AB InBev's Udit Mediratta as Chief Marketing Officer

HomeLane has announced the appointment of Udit Mediratta as its Chief Marketing Officer. He will report to HomeLane’s Co-founder and COO, Tanuj Choudhry.

Mediratta’s appointment has been made effective since January 25. He will play a pivotal role in leading the brand innovation and customer acquisition strategies for the company.

In his new role, Mediratta will also focus on HomeLane’s go-to-market strategy, brand building, lead generation to drive growth and in increasing customer mindshare through integrated marketing communications.

He joins HomeLane from AB InBev in Singapore, where he was the Director Of Marketing & Commercial Operations for the company in the South East Asia region.

With over 14 years of experience, he will bring cross- sectorial experience and global strategic expertise, on board. He has worked with various multi-nationals, including AB InBev and Johnson & Johnson, where he led teams across the United States, China, India and South East Asia, to deliver accelerated growths and market leadership.

He also worked as a Director of Marketing in India, before moving to Singapore, wherein he helped establish Budweiser as a leading premium beer brand. An alumnus of Manipal Institute of Technology and INSEAD Mediratta is passionate about building brands in culture, nurturing brand communities and product and brand design.

Srikanth Iyer and Tanuj Choudhry, Co-Founders, HomeLane, said, “Udit is a highly capable marketing leader with extensive industry experience and a proven-track record of building strategies for leading global brands. He will add significant value to our brand, HomeLane and help us evolve and augment our customer engagement.”

The co-founders added, “Considering the growth of HomeLane, despite the uncertainties of the pandemic, we continue to invest in and strengthen our team with our focus to capture new opportunities, expand our services into more markets. We are delighted to welcome Udit on board and look forward to working with him.”

Mediratta said, “It has been impressive to see the growth of HomeLane. I truly look forward to joining this dynamic and innovation-driven company with an exceptionally committed team and to contribute towards scaling the future growth of the company.”

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