Havells India, the Fast-Moving Electrical Goods (FMEG) company, has announced its latest digital campaign urging customers to take a stand against public assumptions associated with personal grooming. The campaign titled #StopMeriGroomingPeAssuming, set to continue till February 15 is live on Havells’ official Facebook, Instagram, and Twitter pages.
Conceptualised by the agency 82.5 Communications, the campaign features actors Vicky Kaushal and Shraddha Kapoor, who share their perspective around personal grooming, self-worth and social validation.
Kickstarting with a series of digital films on various social channels, the campaign focuses on bringing alive the personality of today’s millennial that are rooted in self-worth and strength of personality rather than social validation.
Themed around ‘Personal grooming vs Public Assuming’ the youthful films featuring Vicky Kaushal and Shraddha Kapoor represent today’s youth who make this point in a light-hearted, quirky and fun manner, with the final sign off ‘#StopMeriGroomingPeAssuming.’
Ravindra Singh Negi, President- Electrical Consumer Durables, Havells India, said, “Today, we live in a world where we often face certain assumptions based on our personal appearance. Through the campaign, we aim to inspire people to change their perspective and thoughts associated with personal grooming and appearance. With youth icons and stars like Vicky Kaushal and Shraddha Kapoor, we want to reach out to the millennial generation and inspire them to create their distinctive style statement and flaunt it to the world against any external validation. Themed around ‘Personal grooming vs Public Assuming’, the campaign urges our audience to take charge of their looks and change the status quo.”
The first film of the campaign is live and the brand will launch two films in the coming weeks.