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‘Gamers spend 4.35 billion minutes on Games on MX in 2021’: MX Player report

The company has shared an overview and performance of its gaming platform from the last year

With an average of 56 minutes per day, users spent a total of 4.35 billion minutes gaming on MX Player’s gaming platform in 2021, as per the company.

MX Player has shared an overview and performance of its gaming platform from the last year. Launched in February 2020, Games on MX hosts over 100 hyper-casual games that can be played for free and come with multiple layers of tournaments and rewards for winners.

Some of the key overviews shared by the company are:

3.7 billion gameplays were recorded in the year with the highest being 16.1 million in a single day. Further, more than 8,000 game sessions are completed on the platform every minute. 

The other key highlights are that Casual, Arcade, Survival, Strategy and Action constituted nearly 71% of the total gameplays on the platform.

Among these, Bubble Blast was India's favourite game with over 336 million gameplays. In the MX City Cricket Battle, more than 80,000 sixes were hit every hour out of the total number of runs scored by the users. Similarly, more than 57,000 missiles were launched every hour during the Boom Knight game. 

As per the report, the state of Bihar topped the list in terms of gameplays and engagement and non-metro user engagement was 20% higher than the metro user’s engagement.

Patna, Delhi, Lucknow, Kolkata, Jaipur, Ahmedabad, Hyderabad, Chennai, Pune, and Mumbai were among the top 10 cities that contributed to 66% of the gameplays on the platform. 

Nearly 96% playing users were below the age of 35, with 74.3% of them being millennials. A total of 94% gameplays were from users below the age of 35, with 69.4% of them being millennials. The male to female ratio was 80:20.

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