In order to celebrate the 75th year of Indian independence, Free Press Journal (FPJ) has announced it will launch a special series of NFTs (non-fungible tokens) later this year. They will be made available on leading NFT marketplaces sometime around Independence Day, as per it.
The special offering of NFTs will commence with cartoons from FPJ’s archives, which includes the creations of late Bal Thackeray, who worked at FPJ for many years.
“There are some really wonderful pieces of creativity which today have historical value for those who have closely followed India’s journey of progress over the past 75 years,” said, Abhishek Karnani, Director of FPJ, who is leading the NFT initiative at the publishing group. “Unlike digital copies that are freely available, and can be duplicated ad nauseum, NFTs remain tightly bound to the rules of ownership. They are thus exclusive, even though they may be made available universally. FPJ is committed to many interesting innovations in this domain in the times to come.”
The NFT project of FPJ is being operationalised and taken to market by Rediffusion FutureTech, the digital arm of the ad agency. “We are delighted to assist FPJ in this very laudable and innovative project,” said Sandeep Goyal, Managing Director of Rediffusion.
FPJ will also be making the pages of its advertising and marketing special, Brand Sutra, into NFTs. Brand Sutra has carried exclusive interviews with brand professionals over the past one year.
The likes of RS Sodhi (MD, Amul); Harish Bhat, Brand Custodian, Tata Sons; Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products Limited; Shashank Srivastava, Executive Director, Maruti Suzuki India Limited; Ambareesh Murty, Co-founder and Chief Executive Officer, Pepperfry; Ravi Desai, Director, Mass and Brand Marketing, Amazon; have been featured in Brand Sutra over the past year.
Karnani further said, “Our publishing house has archives that are unbelievable – an absolute treasure trove. Traditional modes of dissemination are limited, even though freely available. NFTs can be targeted to individuals, or kept exclusive as the owner may deem fit and proper. They can be put to commercial use as well, without compromising the Intellectual Property Rights (IPRs) of either the publishing group or its new owner.”
He added, “Exciting times have just begun. Expect even more from us.”
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