Flipkart, India’s homegrown e-commerce marketplace, has announced the launch of its latest digital campaign for Flipkart Grocery. With the ‘Aapki Pasand pe Super bachat’ campaign, Flipkart aims to present the platform as the best destination for buying groceries online.
The campaign has been curated after research conducted by Flipkart, which determined how one of the key factors for a seamless e-grocery buying experience is high-quality products coupled with value-driven constructs.
Flipkart Grocery showcases the benefits of quality shopping through the new 360-degree campaign.
The campaign starts with a homemaker in an Indian household with a ‘well-kept secret’ on how she procures the best quality of daal that she uses. It further shows how the homemaker understands everyone’s taste and ensures that she is bringing the best groceries in her house which are considered the favourite by her whole family.
Through the campaign, Flipkart establishes that grocery purchases affect everyone in the household and hence, the ‘secret’ should be to ensure that the household has access to a range of their choice of high-quality products at affordable prices.
Smrithi Ravichandran, Vice-President - Grocery, Flipkart, said, “Understanding the requirements of Indian consumers and catering to them is what Flipkart is known for. With this latest campaign, we want to highlight how our platform is able to bring the highest quality of products that undergo stringent quality checks, over and above the mandatory checks, to consumers across the country. Today, not just in metro cities but consumers from over 1,800 cities have access to e-grocery services that meet their standards of shopping while giving them a value-driven experience.”
The campaign is being shared across Television, Digital media channels and the Flipkart app.