Filter Coffee Co bags Waffle Mill's Digital marketing & Creative mandate

Filter Coffee Co, an integrated Digital Marketing Agency, has announced the acquisition of the Digital Marketing and Creative mandate for Waffle Mill.

The agency will now be responsible for crafting and managing the brand’s communication across digital and social media.

Waffle Mill is a packaged waffle brand with an ever-expanding range of waffles from around the world. Selling products like Waffle Chips, Dutch Stroopwafels and more, Waffle Mill is building new categories and is rapidly growing its presence across the country.

Since its inception, Filter Coffee Co has collaborated with many brands in lifestyle, beauty, hospitality, FMCG and corporate space. They will now be piloting Waffle Mill’s digital strategy, social media, e-commerce, creative communication and influencer marketing. The brand will veritably strengthen the core expertise of various digital channels.

“We are extremely excited to start our association with Filter Coffee Co! From our very first meeting, we felt that the team’s vision for our brand was totally aligned with our own. Their creative strategies and 360-degree approach are exactly what our brand needs to move to the next level and we’re looking forward to what we know will be a fruitful partnership and a great growth ride for all of us at Waffle Mill,” said Sahil Engineer, Founder.

Anuja Deora, Founder, Filter Coffee Co, said, “Filter Coffee Co is elated to be working with Waffle Mill that operates across diverse verticals to pave the way for relevant, compelling and tailored made concepts to bond with its target audience. We foresee our role in nurturing the momentum and augmentation of the brand portfolio to build greater appeal for the brand via our disruptive content, e-commerce and influencer strategy. We look forward to a great association ahead.”

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