Cryptic Intel wins mandate to launch The Studs, Sports Bar and Grill in Bengaluru

Studs, Sports Bar and Grill has opened its newest outlet in Bengaluru and the mandate for its launch has been bagged by Cryptic Intel.

The mandate entails social media positioning, influencer management and an impactful launch of the property. The brief focuses on positioning Studs as a premium sports bar across the city and establishing it as a go-to destination for all sports lovers. 

Founded by Miten Shah and Abhilash Menon in 2017, Studs has its presence across India via multiple outlets. It aims to become the global chain of world’s favourite sports bar and establish a global presence in all the significant sports capitals in the world. 

Cryptic Intel is a digital-first, full-service advertising agency with mainline capabilities.

Miten Shah, Co-Founder, Studs, said, “The Studs is proudly India’s most successful Bar and Restaurant brand and we are really excited to enter the city of Bengaluru. We are extremely excited to associate with Cryptic Intel as the team is young and gets this space well. Their expertise will ensure we reach where we would like to. Looking forward to a long and fruitful partnership.”

Samprit Banerjee, F&B Cluster Head and Digital Head, Cryptic Intel, said “We would like to believe that we are an extension of the Studs team and not merely their digital marketing agency. The team is excited to work on such a dynamic and innovative brand and being a sports fanatic myself, I am really excited to get the opportunity to work on some ground-breaking campaigns together.”

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