Milkbasket, a unit of Reliance Retail, has given its brand mandate to BBDO India, the agency will be responsible for the brand’s strategy and creative output.
The agency will facilitate Milkbasket’s growth by creating a pan-India voice and brand positioning for the brand.
Milkbasket is a subscription-based micro-delivery service, launched in 2015, and one of the start-ups in the daily essentials delivery sector.
Currently, Milkbasket is present in NCR, Bangalore, Hyderabad and Chennai. In 2022, Milkbasket aims to take its services to the top 50 cities in India.
Founder and CEO of Milkbasket, Yatish Talvadia, said, “On this exciting growth journey of Milkbasket, we are super thrilled to onboard BBDO. The plan is to leverage their creative strength to make Milkbasket a household name in Pan India by the end of the year.”
Nikhil Mahajan, Chief Growth Officer and GM, BBDO, added, “The daily essential delivery space has seen a lot of action lately, and I feel Milkbasket with its robust business model is poised to win mindshare and market share. They have a unique proposition that sets them apart from any other player, and I’m very excited to bring that alive as we create a brand to reckon with in the coming times. The leadership team’s vision of not only winning the future but shaping it too is what makes this partnership so special and exciting.”