Bail Kolhu's #ChunoSahi campaign urges youth to make right choices in the ongoing Assembly elections

FMCG company BL Agro, through its signature brand Bail Kolhu, has announced its latest social media campaign #ChunoSahi, on all social media platforms.

‘ChunoSahi’ means choose right as Bail Kolhu tries to advocate the cause, especially amongst young voters to select the right candidate for the country. 

The campaign is designed keeping the ongoing election season in mind, as the brand aims to spread the message of ‘duty to vote thoughtfully’ to the young voters. The objective of the campaign is to create an awareness around the importance of voting, especially for first time voters.

 It portrays how a mother educates her young son to select the right candidate for the country, the way she chooses pure and quality edible oil from the market to keep the family healthy. 

Ashish Khandelwal, Managing Director, BL Agro, said, “We are the fastest growing brands in the market and our brand Bail Kolhu, is the synonym for purity and quality. This campaign ‘ChunoSahi’ is aligned with our brand’s identity and message to our consumers. We want to show consumers through this digital campaign how selecting the right thing can make a huge difference. We hope young voters will be encouraged to make the right choice.”

The campaign is ideated and conceptualised by agency Leads Brand Connect, as per Khandelwal.

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