Agency09 wins Siyaram Silk Mills' digital mandate

Siyaram Silk Mills, also known as Siyaram’s and the manufacturers of fashion fabrics and apparels, has appointed Agency09 to revamp its digital presence, build the brand’s community, and bring greater awareness to the fabrics under its umbrella.

The brand’s account will be handled by the agency’s Mumbai office.

N Gangadhar, VP, Marketing, Siyaram Silk Mills, said, “We picked Agency09 after a multi-agency pitch as they are a vibrant, young agency with good ideas and a clear desire and vision to take the Siyaram’s brand to greater heights. They showcased a clear and deep understanding of our brand through their strategic approach, and we are excited to see how this partnership evolves.”

Gautam Anand, Head of Content at Agency09, said, “Siyaram’s is a brand that evokes a strong sense of legacy and quality. We’re excited to build their community on digital, and bring a newer generation on-board to delight in all their offerings across multiple sub-brands.”

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