ABP Network is set to launch the "Ab Chalegi Finger Key" anthem, in partnership with its sponsor Ozone Locks, in the midst of the ongoing poll battle in the states of Punjab and Uttar Pradesh, among others.
The aim behind the anthem's launch is to remind people that by pressing a button on a voting machine and by casting a vote, they can make a meaningful impact.
The anthem is penned by International Indian Film Academy Award winner for best lyrics, Manoj Muntashir, it is sung by India Idol finalist Ashish Kulkarni, directed by the duo of Anshith and Kallol. The anthem is produced by Manoj Muntashir Entertainment.
ABP Network wishes to emphasise through this song that it is a common misconception that powerful people always get their way. The ultimate weapon, however, is a common man's finger. It is through the use of the finger that a common man can have a say in how his government makes decisions. The Network said that as a responsible news organisation, it recognises the power that resides in the hands and fingers of ordinary people, and we wish to reiterate the same.
The anthem is called "Ab Chalegi Finger Key," which is the slogan of the anthem's sponsor, Ozone Locks. The development and airing of this anthem is supported by Ozone Locks.
The anthem will also emphasise that, just as a finger can help safeguard a democracy. When it comes to voting, a single finger has the power to lock or unlock your wealth and fate.
Abhishek Aggarwal, President- Strategic Operations, Ozone Overseas, said, "‘Ab chalegi finger key’ is not just a brand tagline, but a philosophy which highlights the power given to us by the Constitution to restore faith in democracy in every election. Our association with ABP Network was to showcase that when we use a finger to exercise our right and protect democracy, the same finger has the power to protect our homes, too. This brilliant connection between the fingerprint locks and safes and electronic voting gave birth to the idea of ‘Ab Chalegi finger key’ campaign.”
“In continuation with our association with ABP Network, we are proud to partner with renowned poet and lyricist Manoj Muntashir, to evoke the emotion and bring in the sense of responsibility of protecting democracy through an anthem.”