Voltas' Prasoon Kumar joins Arzooo as Vice-President, Strategy

Prasoon Kumar has joined the B2B commerce platform Arzooo as Vice-President, Strategy. He will be spearheading the platform’s growth strategy setting the mid and long-term agenda.

He comes with over two decades of expertise in the white goods industry. He has been at the forefront of leading distribution, sales and channel strategy for some of India's largest white goods brands.

In his last assignment at Voltas, Kumar was pivotal in setting up the business for Voltas-Beko, a joint venture of India’s Voltas and Turkey’s Beko. Prasoon was leading the Sales and Marketing function for Voltas-Beko while spearheading the launch for the JV brand in India including the channel strategy and consumer marketing. 

Before his Voltas-Beko tenure, Kumar has worked as the sales head for Godrej and played crucial role in expanding presence for Haier India. He worked with LG India in it’s founding days and has played his part in establishing LG as the market leader in India’s consumer durable market.

At Arzooo, he will its expansion and reach into the breadth and width of the country with mid to long-term strategy and will also bring strategic partnerships on its mission to power offline retail with technology and financial capability and making them competitive and scalable.

Kumar said, “As someone from the industry I have followed Arzooo’s journey closely and it’s very fascinating how it has evolved in a short span and cracked one of the most complex categories. Arzooo is already making waves in the retail and consumer electronics ecosystem and I am thrilled to be a part of this young and energetic team and am excited about taking the venture to new heights”.

Khushnud Khan, Co-Founder and CEO of Arzooo, added, "I have known Prasoon as an industry leader from my Flipkart days, and have always been impressed with his business acumen and innovative ideas. I am pleased to have him onboard with us at Arzooo. His extensive experience into white goods space will help us shape our vision to transform offline retail.”

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