Shikha Kapur, former CMO Fox Star Studios, UTV Disney and former COO ErosSTX, Amit Chandrra, Managing Director, Trigger Happy Entertainment Network, and Prabhat Choudhary, Founder of Spice PR and Entropy Digital, have announced ‘Andaz’, a fully-integrated marketing solutions company.
With this development a vast amount of entertainment marketing experience comes together as the three players, who’ve held important positions in their respective fields of proficiency, now bring their collective expertise of 500-plus films to offer content marketing solutions.
Between the three of them, they have collectively worked on four top-grossing films, including Baahubali, Dangal and Sanju.
‘Andaz’ aims to bring the best talent forward to conceive and implement innovative marketing solutions that challenge conventional models, focus on re-imagining campaigns, and enable deeper conversations with audiences.
The founders are positioned to offer differentiated marketing narratives that will reach multiple audience segments encompassing heartland audiences, Gen Z and women.
The company plans to harness the power of digital and create campaigns powered by vital audience insights and data to deliver measurable marketing.
Kapur was part of the leadership team that built the first corporate studio brand in India with UTV-Disney; she was also instrumental in repositioning Fox Star Studios as a leader in marketing and innovations.
Chandrra of Trigger Happy Entertainment has delivered successful campaigns for feature films, television broadcasters and OTT platforms.
Choudhary, the Founder of Spice PR and Entropy Digital, is a revered strategic expert for the Hindi and South film industry enabling ‘show business’ stakeholders stay ahead of the curve.
Kapur said, “We are at the threshold of a transformational shift in content consumption and audiences. With ‘Andaz’, we want to embrace this evolution and create marketing that echoes change, creativity, and curiosity. ‘Andaz’ will challenge the conventional marketing playbook and endeavour to give content a unique voice through campaigns that resonate in this landscape of accelerating change.”
Chandrra said, “Disruption is critical for any business. It is imperative to challenge status quo consistently. We hope the disruption this collaboration achieves, creates the much-needed revitalisation we all seek, to grow our industry.”
Choudhary added, “The story of ‘Andaz’ is about harnessing collective strengths of respective specialists. We three would be uniquely positioned to bring in a ‘change’ and value in the marketing process when operating together. Reaching out to different audience segments whether it’s women or tier 3/4 audiences and unprecedented use of digital campaigns would be a priority at ‘Andaz’.”