G2 Snacks, a new entrant in the FMCG sector from Maharashtra’s newspaper publication Lokmat, has announced the appointment of Agency09 as its creative agency.
Agency09 won the mandate following a multi-agency pitch. It will be responsible in defining the brand communication via print that reaches the entire Maharashtra and explore the new-age audience’s engagement possibilities in the digital ecosystem.
Harping on the existing reach of Lokmat, G2 aims to reach to the remotest locations across Maharashtra with its communication.
Rishi Darda, Founder, Good 2 Great Industries, said, “It is always thrilling to foray in a new territory and produce a world class product. With G2 Snacks, we are geared up to create a fantastic snacking experience, made with a combination of high-quality standards and ethnic taste. And with a lot of integrity and honesty, we want to bring in the ‘Dugni Goodness’ in the lives of people. We are excited to partner with Agency09 who displayed the right interest and expertise to bring this vision forward.”
Tushar Khakhar, First Executive, Agency09 said, “The team Lokmat has always given us great liberty in all our creative collaborations. We have some interesting and innovative work lined up for G2 Snacks, and are confident of ensuring that G2 becomes a household name.”