Logicserve Digital, an independent digital marketing and transformation company, announced that it has clocked a 55% CAGR over the last six years. The company continues to advance its growth footprint by being an independent ‘360-degree digital marketing agency' providing integrated solutions to brands.
Logicserve Digital saw Y-O-Y revenue increase as client confidence restored and the brand's spending levels became more resilient and predictable in 2021 compared to 2020.
In addition, the company said it is well-positioned to capitalise on the growing need from clients across domains for expertise around transforming customer experiences through their core-capabilities across Media, Creative, Data and Insights and Technology, as well as the new eMarket initiative.
In 2021, the agency says it won 61 new accounts across Media, Creative, Data & Insights and Technology and, 20 new accounts for their eMarket service. They have added multiple new categories of brands to their portfolio including e-commerce, Fintech, BFSI, FMCG, Gaming, Consumer Durables, F & B, Health & Pharma, B2B, IT, Media, & Entertainment.
The company has partnered with brands such as Canara HSBC, Domino’s, Ebro India, Fresh To Home, Future Generali, Haier, iMocha, Jubilant FoodWorks, Reynolds, Wakefit, resulting in 150+ total India clients.
Prasad Shejale, Founder and CEO, Logicserve Digital, said, "It’s an exciting time of change we’re living in. We’ve come a long way in these past years, and more so since 2020. We have seen 186% growth in the media managed even at a high base that we already had. We undertook some quick pivots and strategic thinking to keep the business rolling at various phases. Also, we have been following our Logicserve Digital Transformation Framework (LDTF) that has helped us focus on building digital businesses for our clients in a holistic way. Our workforce is an engine behind our exponential growth. They have constantly been working in a hybrid set-up to make sure that the customer's transition towards 100% digital is smooth and seamless."
Shejale added, “I think the adoption of online shopping across industries like fashion, beauty, groceries, everyday essentials, etc has taken a whole new dimension at the beginning of this decade. For many e-commerce brands, our teams provide end-to-end digital support from online category curation to seamless discovery experience to delivering results to the bottom-line with the application of data and insights. When it comes to Media, our focus on full-funnel marketing has helped our clients leverage not just key events like IPL but also look at round-the-year sustenance campaigns for enhanced reach, thereby driving the digital sales engine. Creative services are one of our emerging verticals and, in the last year, we have crafted effective communication campaigns for our brands to deliver the right message and build better connect with their consumers. This has also helped us stay on top of the trends and the changing content consumption patterns across industries. Consumers have moved to digital, and brands have followed suit, which has prompted an increased importance on understanding the efficacy of digital efforts. Our Data & Insights and Technology capability helped us build and utilise right tools to enable our clients measure this impact and draw useful insights.”