L&K Saatchi & Saatchi, has created a new DVC for grocery delivery app Zepto’s biggest offering yet, fruits and vegetables.
As part of their vertical expansion plans, Zepto has launched delivery of fruits & vegetables, a category that has tough survival dynamics due to its perishable nature.
L&K Saatchi & Saatchi has developed the campaign consisting of three digital films that builds on the Zepto’s promise of delivering freshest and widest range of fruits and vegetables within 10-minutes.
The films demonstrate convenience and ease of app usage while ordering everyday essentials from the comfort of your home, with assured quality checks, just like doing it yourself.
Amritansu Nanda, Chief Marketing Officer, Zepto, said, "The films do a fantastic job of establishing Zepto as a preferred platform for fruits and vegetables. When it comes to fresh fruits and veggies, we wanted customers to internalise that convenience can be hand-in-hand with quality and range at great prices. Our customers lead busy, fast-paced lives. We have exceptional tech-enabled sourcing and storage capabilities operating in the background to ensure customers don't compromise on anything."
Kartik Smetacek, Jt NCD, L&K Saatchi and Saatchi, added, “Most people still prefer buying their fruit and veggies in person to ensure they pick only the freshest produce. So, the task was to communicate that when you’re buying fruit and veggies on Zepto, it’s like you’re picking them yourself. The film does this in a simple, charming way.”
Agency: L&K Saatchi & Saatchi
CEO: Paritosh Srivastava
Chief Strategy Officer: Snehasis Bose
Jt NCD: Kartik Smetacek
Executive Vice-President: Debarjyo Nandi
Strategic Planning: Shifra Baviskar
Creative Team: Rishabh Dave, Divakar Shetty
Account Management: Noorbanu Qureshi, Ashmitha Shetty, Ajay Pattem
Production House: Content Factory
Director- Amit Satyaveer Singh
Senior Producer- Meesam Raza
Content producer - Siddharth Singh
Dop - Varun Sud
Music - Anand Bajpai